“Spend the next 45 seconds actively thanking God for every good thing in your life.” Again, direct language on the call to action. So in this second example, before the countdown timer begins, we asked the question, “Wish you had more time to pray?” And then we follow that up with the call to action. So when I’m prepping a countdown post, I’ll generally use firm and direct language.Īnother effective way to move someone from mindless scrolling to mindful spiritual practice on social is to identify a felt need and then pose it to your audience in the form of questions. These are subtle, but important design decisions, because we know we’ve only got a matter of seconds to earn someone’s attention on social and move them to a posture of prayer. This first example uses footage of prayer hands to emphasize the action we want our audience to take, and the call to prayer reads, “Take 60 seconds right now to pray for your spouse.” Now notice how we use the verbiage right now in this post and the countdown timer starts immediately. Firstly, a call to action towards spiritual practice, followed by a countdown timer, counting backwards to zero. It means replacing mindless scrolling with mindful focus on Jesus, and one of our favorite ways to accomplish this is the countdown template and the framework for this template. What does that mean? Well, it means redeeming time and attention being paid to social media. Now I want you to pay special attention to that third and final benchmark, provoke spiritual practice.
And number three, provoke spiritual practice. Number two, start meaningful conversations. And that’s an important distinction because really there are three benchmarks for posting on social media as a church. We use it to promote our in-person services and events and instead of using social for ministry, we use it to advertise ministry. Let’s begin with a simple, unfortunate truth. And if you like this video, make sure to give it a thumbs up, subscribe for more videos like this one, and consider sharing it with a friend in ministry who may find it beneficial.
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I’m Brady Shearer, the creator of Pro Church Tools and this channel is dedicated to helping your church navigate the biggest communication shift in 500 years.
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And in this video you’ll learn how to create posts like this, the important nuances to consider, and I’ll even provide a few done for you After Effects and Photoshop templates of countdown posts for free that we created to get you started on the right foot.Īnd we haven’t met yet. Brady Shearer: There’s a new type of social media post that churches are using to provoke spiritual practice directly on social platforms and we call it the countdown post.
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